Gwen Smith, Marketing Manager at BodyMedia (www.bodymedia.com) explains:
BodyMedia FIT is a wearable armband as well as online monitoring system to track weight loss as well as fitness activity.
BodyMedia FIT armbands bring fitness results to a new level by tracking calories burned, physical activity, steps taken, sleep duration AND sleep efficiency. The more information the consumer has, the better able they are to monitor, adjust and succeed at their weight loss or fitness goals. The BodyMedia online system and app allow user to log foot intake to see daily calories taken in, daily caloric expenditure and the balance between these two, which a key component of fitness and achieving a healthy weight. Personalized feedback is also provided by the BodyMedia FIT coach, providing the fitness conscious consumer detailed statistics about their own activity.
BodyMedia FIT provides detailed and accurate monitoring that allows users to see where they can improve upon their fitness and lifestyle goals. Behavioral changes can be made when users are provided with comprehensive information on their health.
The system works best when used around-the-clock and over longer periods of time. The system gives a consumer the tools needed to change habits to reach goals of losing weight, staying active and leading a healthier life.
BodyMedia provides the only wearable fitness-tracking monitor that is also a registered FDA medical device. BodyMedia FIT has patented sensors that detect: skin temperature, heat flux, motion and galvanic response, these sensors allow for the most accurate fitness monitoring that has been used in over 100 clinical research studies.