PJ Antonik, PR and Communications, Vibram USA (http://www.vibram.com) explains:
Toe Shoes from Vibram FiveFingers let your toes move as if barefoot unlike traditional shoes that force your foot into a toe box limiting their movement. We believe that natural movement in the toes allow for the best ground feedback and activation in the foot.
It is important that the consumer understands there are more options on the market for fitness that focus on foot health. Our shoes are one of these options by allowing the toes to move freely, as if barefoot.
There are many positive results from allowing the foot to move more freely. It can help promote more muscle and joint movement and we also do not have a heel lift in our shoes. This allows for the body to be positioned without artificial lift from the ground up.
The most important thing to know is that it is VERY important to transition into FiveFingers slowly and make sure you are smart about it. We recommend a long break in period for your body to get used to them. You can get great instruction on our education page of our website at www.vibramfivefingers.com Also – FiveFingers may not be for everyone, but we hope it is a new option that users safely transition to and enjoy.